Who we are
For five years we have run shoots for Toronto brands: hot sauce and honey, watches and pillows, festivals, nightlife, construction sites. The work changes. The question we start with does not: where will this be watched?
Three things we hold to
01/03
Shot for the screen it lives on.
We decide where the footage will live before anyone presses record. Usually that is a phone held upright.
How we shoot for the vertical feed02/03
Looking good is the minimum.
The real job: strangers find you, regulars follow you, the right people choose you. We shoot for that.
Plan a shoot03/03
One shoot, a month of content.
The calendar is written before the shoot, so one day on set fills thirty days of posts.
The system behind it
How a shoot runs
From brief to a finished month.
- Before
The brief, the shot list, and the publishing calendar, written first.
- Shoot day
We cover the list. Selects are tagged before the lights come down.
- Days 1 and 2
The hero film and the first two cuts set the grade and the sound.
- Days 3 to 7
The remaining cuts, stills and audio pulls. The month is finished.
- Day 30
What earned saves and shares shapes the next shoot.
What we make
Five kinds of film.
- Brand films60 to 180 seconds that explain the business properly.
- Product reelsThree scenes, twelve seconds, made for the thumb.
- Event coverageCut the same night, posted while people still care.
Founder storiesThe person behind the brand, on camera, at ease.- Monthly contentOne shoot a month that keeps the calendar full.
Who we have shot for
Brands across the GTA.
Who you will talk to
Every brief lands in Gabriel's inbox.
Send what you are making and when. You get questions back and an itemized quote.